Behind the Best Re-Launch: Bianca Baloyi on Loyalty Personality Quiz

When a loyalty program wins ‘Best Re-Launched Programme’ at the prestigious South African Loyalty Awards, you know the team behind it has a deep understanding of what truly motivates customers. We’re talking, of course, about NedBank and their enhanced Greenbacks program—a revamp we at Comarch are incredibly proud to have supported. Around its 20th birthday, no less!

So, what goes on in the mind of an expert driving such a successful initiative?

We decided to find out. In our latest episode of the Loyalty Personality Quiz, we put a key player from that very team in the hot seat. Bianca Baloyi, Lead Business Analyst at NedBank, sits down with our own Michał Ostasz to peel back the layers of her personal loyalty preferences.

This isn't just another industry interview. We wanted to know what engages Bianca as a customer.

• Does she prefer instant gratification or rewards you have to work for?
• When faced with a choice between gamification, experiential rewards, and classic coupons, which strategy truly captures her attention?
• And perhaps most tellingly, what does she value more in a program: convenience, discounts, or a brand's core values?

Her answers provide a fascinating glimpse into a brilliant analytical mind and offer clues about the future of customer engagement. It all leads to one final reveal: her official loyalty personality type.

Is she a pragmatist, a visionary, or something else entirely? Watch the full episode below to discover Bianca’s personality type and hear her expert take on the future of loyalty.